Mystical Mother Nature Editorials

The W Magazine Earth Angel Photoshoot is Organic

The W Magazine Earth Angel editorial features a remarkably whimsical Daria Werbowy. The model takes the organic nature of the production head on, becoming almost one in each snapshot with the falling leaves, oceanfront rocks and tangled tree branches.

Photographer Ryan McGinley imbued Earth Angel with breathtaking vibrancy. The colors of the foliage and beams of sunlight pop throughout the pages, offering a spellbinding production to those who pick up with the January 2013 issue. Make-up artist Dick Page remained true to the organic motifs as he applied only the most basic of cosmetics, allowing Werbowy's essence to shine through in the images. Stylist Edward Enninful followed suit with his mother nature-inspired draping gowns and flowing cocktail dresses.

Whimsical Nature Editorials
Opportunity for brands to create ethereal and magical fashion editorials in natural settings.
Organic Beauty Photography
Potential to capture the beauty of nature in cosmetics photography, using minimalistic makeup.
Mother Nature-inspired Fashion
Demand for fashion designs that are inspired by and reflect the beauty of nature.

Where This Applies

Fashion
Brands can create environmentally conscious clothing lines that are inspired by nature.
Photography
Opportunity for photographers to specialize in capturing the beauty of nature in fashion and cosmetics photography.
Beauty
Brands can develop and market organic and nature-inspired beauty products that align with the Earth Angel theme.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 78%
Freshness 8%