The Dynamo Moscow jersey -- to be worn by the famous Russian team for the 2014-15 season -- is the result of a new partnership between the team and Nike. While new jerseys and kits are usually unveiled at fancy press conferences, this one was unveiled on a city playground in a Moscow neighborhood that was home to Lev Yashin, a former Dynamo Moscow player widely considered the best goalkeeper of all time.
The new Dynamo Moscow jersey features a classic yet stylish design showcasing the club's traditional colors, blue and white. The home kit is an elegant deep blue with white details and tonal trims on the white shorts and socks. The away kit has a classic all-white design.
What's Driving This Trend
- Minimalist Soccer Jerseys
- Disruptive innovation opportunity: Developing soccer jerseys with a sleek and minimalist design that showcases traditional team colors.
- Unconventional Jersey Unveilings
- Disruptive innovation opportunity: Creating unique and memorable unveilings for sports team jerseys, such as unveiling on city playgrounds instead of press conferences.
- Classic Kit Designs
- Disruptive innovation opportunity: Redesigning sports team kits with classic and timeless designs that pay homage to the team's history.
Who This Affects Most
- Sports Apparel
- Disruptive innovation opportunity: Introducing innovative materials, designs, and technology to create unique and high-performance sports apparel.
- Sports Marketing
- Disruptive innovation opportunity: Finding unconventional and creative ways to promote and unveil sports team merchandise, such as unique unveiling events and collaborations with popular brands.
- Sports Photography
- Disruptive innovation opportunity: Developing new techniques and technologies in sports photography to capture unique and memorable moments, such as the unveiling of sports team jerseys on unconventional locations.
