Nike Kids has announced the launch of Flyease for kids, a new hands-free technology solution that will be applied to its children's footwear range. In particular, the new technology will make its debut on the newly set-to-launch Dynamo Go sneaker.
However, Flyease isn't an entirely new technology. It was first debuted by Nike in 2015 to reimagine classic silhouettes like the Air Jordan 1 and Air Max 90. But, that being said, the version used in the Dynamo Go has been updated with kids in mind. According to Kevin Dodson, Global Vice President for Kids Footwear Product, the Dynamo Go has been “developed using insights from the disability community, [including] kid-inspired features and playful touches that guarantee our youngest athletes can play whenever, however they want."
Thanks to the Flyease technology and its collapsable heel design, kids wearing the Dynamo Go sneaker will be able to easily slip their shoes on and off, providing them with a greater sense of personal empowerment.
Image Credit: Nike
Key Themes Behind This Trend
- Flyease Technology
- The new Flyease technology, hands-free and easy shoe design, has potential for implementation in adult footwear lines.
- Accessible Footwear
- Brands should invest further in accessible footwear to continue to appeal to the disability community and showcase inclusivity.
- Playful Touches
- Kid-inspired features such as playful touches can boost product appeal and should be taken into consideration when designing children's footwear.
Where This Applies
- Footwear
- The footwear industry has an opportunity to explore new technologies and design features to make shoes accessible and easy to wear for all individuals.
- Sportswear
- The sportswear industry can incorporate kid-inspired, playful touches in their offerings to appeal to the youth market and showcase inclusivity.
- Inclusivity
- Inclusivity should be a priority for all industries, and brands in fashion, footwear, and sportswear should invest in inclusive designs to appeal to all customers.
