Casio G-Shock & Transformers Created a Celebratory DW-6900 TF-4
References: tf.takaratomy.co.jp & hypebeast
Casio G-Shock worked on a joint timepiece alongside Transformers to celebrate both of their 35th anniversaries this year -- the DW-6900 TF-4 watch model serves as the foundation of the design. Accompanying the timepiece is a figurine that replicates the nature of the Transformers. It turns into the familiar Optimus Prime character and at the chest piece known as the 'Matric of Leadership' is the DW-6900 TF-4 watch.
The figurine serves as a watch stand and it also comes with the original Matric of Leadership when the watch is not in its place. The color palette of the timepiece imitates the character with hues of red and navy blue with a gray face, referencing the Autobot and Transformers emblem.
The figurine serves as a watch stand and it also comes with the original Matric of Leadership when the watch is not in its place. The color palette of the timepiece imitates the character with hues of red and navy blue with a gray face, referencing the Autobot and Transformers emblem.
Trend Themes
1. Celebratory Collector’s Watches - The creation of limited edition watches with popular icons and characters can be a disruptive innovation opportunity for the watchmaking industry.
2. Collaborative Timepiece Designs - Collaborating with popular franchises for timepiece designs can provide a unique selling point for watchmakers.
3. Smart-watch Crossover Collectibles - A Smart-watch meets collector’s crossover could be disruptive innovation opportunity for watchmakers.
Industry Implications
1. Watch-making - The watch-making industry can increase their sales by creating multiple limited edition watches with popular collaborations.
2. Franchise Licensing - Franchise licensing can benefit from creating exclusive watches with licensed characters to cater to a growing audience.
3. Smart-watch Wearables - A smart-watch wearable company could collaborate with popular franchises, recreating the nostalgic essence in a futuristic and innovative way.
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