Rugged Military-Inspired Watches

The G-SHOCK's DW6900 Watch Refreshes Heritage Timepieces

The DW6900 watch is one of Casio's most-recognized G-SHOCK timepiece models and it is being revived as a part of the label's Stealth Military collection. The capsule brings forth fresh new colorways to liven up the heritage models. The timepieces date all the way back to 1996 and the iconic designs have been a part of G-SHOCK's design heritage for the past two decades.

The DW6900 timepiece model blends both utility and functionality, while still delivering a sleek style. The watch is water-resistant up to 200 meters and is also equipped with shock resistance as well. Additionally, the watch silhouette incorporates EL backlighting, a multi-function alarm and timer. The elevated original timepiece model is now available for the price of $99 USD online as a part of the Stealth Military capsule.

Heritage Timepieces
Opportunity for creating modern versions of classic timepieces that pay homage to design heritage.
Stealth Military Collection
Innovation potential in designing rugged and functional watches with military-inspired aesthetics.
Water-resistant Technology
Opportunity to develop advanced water-resistant technology for watches that can withstand extreme conditions.

Sectors Adopting This

Fashion and Accessories
Disruptive innovation potential in creating stylish and functional military-inspired watches.
Luxury Goods
Opportunity for luxury brands to incorporate military-inspired elements into their watch designs.
Sports and Outdoor Equipment
Innovation potential in developing durable timepieces for outdoor activities and extreme sports.
SCORE
6.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 96%
Freshness 8%