Recently, Nike dropped the 'Dusted Clay' collection, which features fresh reworks of the popular Air Max 95 and Air Huarache models.
Both versions feature beige and white colorways, making it easy for the sneakers to be incorporated into everyday ensembles. Although the clay-inspired hue of beige makes up the majority of the sneakers, there's a few accents of light pink that provide a subtle bit of contrast to the minimalist designs.
While the sneakers within the Dusted Clay collection feature a lot of similarities, the Air Max 95 model has black outsoles, and has fewer deviations from the mostly beige colorway. The Air Huarache on the other hand has a gum outsole, and has white branding on the tongue, as well as white heel accents.
What's Driving This Trend
- Neutral Colorways
- Innovative opportunities for fashion companies to develop a diverse range of neutral-colored shoes and clothing for everyday wear.
- Minimalist Designs
- Opportunities for shoe companies to create shoes that blend style with function, featuring minimalist designs that can easily be incorporated into everyday ensembles.
- Contrast Accents
- Opportunities for companies to experiment with adding subtle contrasting accents to create unique designs and stand out from competitors in the fashion industry.
Who This Affects Most
- Fashion Industry
- Companies in the fashion industry can explore innovative ways to create neutral-colored designs for everyday wear that blend style with function.
- Footwear Industry
- Opportunities for shoe companies to create a range of minimalist shoes with neutral colorways and subtle contrasting accents to appeal to a wide range of consumers.
- Design Industry
- Designers can experiment with combining different colors and textures to create unique designs for products, like shoes, that appeal to consumers interested in fashionable and minimalist designs.
