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Exclusive Turtleneck Editorials

The Dust No. 6 Willy Vanderperre Photoshoot is Conservative

— July 24, 2014 — Fashion
The Dust No. 6 Willy Vanderperre editorial provides viewers with a look at classic turtleneck styles. Although turtlenecks often let on conservative looks, the photographer displayed the ensembles with an evident edge as the images were taken at gritty basketball courts and urban backdrops featuring aged brick walls.

As a throwback to the 1970s, the male models featured in this Dust No. 6 production sported long, blown out tresses. This drew further attention to the feminine appeal of the photoshoot in spite of its focus on men only.

In each shot, varying takes on turtlenecks were displayed. Whether paired with patterned vintage sweaters, thin chains or thick winter coats, the magazine made a convincing case for the current relevancy of the fashion piece.
Trend Themes
1. Classic Turtleneck Styles - There are opportunities for fashion brands to innovate and modernize classic turtleneck styles by experimenting with various patterns and materials and creating new fashion accessories to be worn with them.
2. Feminine Appeal of Men's Fashion - There is an opportunity to blur gender norms in the fashion industry by promoting more feminine styles and accessories for men's fashion, such as turtlenecks paired with patterned vintage sweaters and thin chains.
3. Urban Edge in Fashion Photography - There are opportunities for fashion photographers to experiment with urban backdrops and gritty basketball courts to add an edgy and youthful feel to fashion editorials, as demonstrated in the Dust No. 6 Willy Vanderperre photoshoot.
Industry Implications
1. Fashion - There are opportunities for fashion brands to capitalize on the current relevancy of turtleneck styles and to create accessories and clothing that are versatile and appeal to both men and women.
2. Photography - There are opportunities for fashion photographers to use urban backdrops and gritty settings to add a fresh and edgy perspective to traditional fashion editorials.
3. Gender-fluid Fashion - There are opportunities for the fashion industry to blur gender norms and promote more feminine styles and accessories for men's fashion, such as turtlenecks paired with patterned vintage sweaters and thin chains.
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