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Motorcycle Heritage Lookbooks

The 'Dust Cloud' Editorial from THRILLS Highlights Carefree Styles

— November 7, 2016 — Fashion
Australian streetwear label THRILLS put together a selection of images for a lookbook that was dubbed 'Dust Cloud.'

Throughout it, the brand shows off its Summer 2016 series, which incorporates a number of graphic tees, cut-off tanks, feminine one-piece suits, polos and light-washed denim. Like many of THRILLS' past collections, Dust Cloud has a rough aesthetic that draws deeply from motorcycle heritage, as well as skate culture.

Making the former especially clear, Dust Cloud includes vintage cars in the background of many of the shots. With this, the apparel that's put out by the brand aims to be boundless, driving the message that it's for consumers who participate in a carefree and laid-back lifestyle that's highly sought-after.
Trend Themes
1. Motorcycle Heritage Fashion - Disruptive innovation opportunity: Create a line of fashion that draws inspiration from motorcycle heritage, appealing to consumers seeking a rugged and rebellious style.
2. Graphic Tee Trend - Disruptive innovation opportunity: Develop a range of graphic tees that capture the essence of motorcycle culture, targeting fashion-conscious individuals.
3. Carefree Lifestyle Fashion - Disruptive innovation opportunity: Design clothing that embodies a carefree and laid-back lifestyle, resonating with consumers who prioritize comfort and leisure.
Industry Implications
1. Streetwear Fashion - Disruptive innovation opportunity: Introduce innovative designs and materials into the streetwear fashion industry, catering to customers seeking unique and edgy styles.
2. Automotive Industry - Disruptive innovation opportunity: Incorporate elements of fashion and style into the automotive industry, creating vehicles that appeal to the motorcycle fashion culture.
3. Skateboarding Industry - Disruptive innovation opportunity: Collaborate with skateboarding brands to create a line of clothing that merges skate culture with motorcycle heritage, attracting skate enthusiasts and fashion-forward individuals.
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