The Blueberry Pomegranate Dunkin' Refresher has been added to the brand's cold beverage menu as a flavorful new option that will offer consumers a beneficial way to boost their energy throughout the day. The drink features the namesake Blueberry Pomegranate in fruit concentrate form that has been added to the iced green tea base along with B vitamins. These ingredients will work together to provide just the right boost to energy levels and offer an alternative to coffee-based alternatives.
The Blueberry Pomegranate Dunkin' Refresher is being launched nationwide and offers a deeper flavor experience compared to the lighter options on the menu. This could make it a more applicable option for coffee drinkers who prefer stronger flavor profiles to try out.
Image Credit: Dunkin'
Why This Trend Is Growing
- Vitamin-enriched Tea Drinks
- The trend of adding vitamins to tea drinks to promote health and energy presents an opportunity for companies to differentiate themselves in the market.
- Flavorful Fruit Concentrate
- The trend of using unique and flavorful fruit concentrates, such as Blueberry Pomegranate, in drinks presents an opportunity for companies to create new and exciting flavor profiles.
- Alternative to Coffee-based Drinks
- The trend of offering non-coffee-based options for energy boosts presents an opportunity for companies to attract consumers who want an energy boost without the jitters associated with coffee.
Industries Being Reshaped
- Beverage Industry
- The beverage industry has the opportunity to add vitamins and unique flavor profiles to their tea drink options in order to differentiate themselves and attract health-conscious consumers.
- Health and Wellness Industry
- The health and wellness industry can partner with companies to promote the benefits of B vitamins in tea drinks as a healthier alternative to coffee or energy drinks.
- Hospitality Industry
- The hospitality industry can offer flavorful and vitamin-enriched tea drinks to guests as a healthier option to coffee during meetings and events.
