Lifepro's Expanded At-Home Workout Line Supports Strength Training
Laura McQuarrie — March 27, 2021 — Lifestyle
References: lifeprofitness & prnewswire
As many gyms remain closed, Lifepro is introducing two adjustable dumbbell sets to support those who are looking to start or continue strength training at home. The in-home strength training and weight lifting products were created to make high-quality equipment accessible for low-grade workouts at home.
The adjustable dumbbell line introduces six weight sizes that are built into each model, so that a dozen weights are packed into a compact package. While the PowerUp products range from 2.5 pounds up to 15 pounds, the PowerFlow Plus supports more advanced workouts at home that require up to 25 pounds.
The company recently launched other solutions for at-home use, such as foldable treadmills and under-desk cardio machines, which respect consumers' need for flexibility and space-saving solutions.
The adjustable dumbbell line introduces six weight sizes that are built into each model, so that a dozen weights are packed into a compact package. While the PowerUp products range from 2.5 pounds up to 15 pounds, the PowerFlow Plus supports more advanced workouts at home that require up to 25 pounds.
The company recently launched other solutions for at-home use, such as foldable treadmills and under-desk cardio machines, which respect consumers' need for flexibility and space-saving solutions.
Trend Themes
1. At-home Strength Training - The trend of at-home strength training is growing and offering innovative solutions in equipment design and convenience.
2. Adjustable Equipment - The trend of adjustable equipment is revolutionizing at-home workouts with a focus on space-saving and versatile design.
3. Flexible Fitness Solutions - The trend of flexible fitness solutions is transforming the fitness industry by offering consumers a range of convenient and customizable options for exercise.
Industry Implications
1. Fitness Equipment - The fitness equipment industry has a disruptive innovation opportunity to create more adjustable and space-saving equipment for at-home workouts.
2. Health and Wellness - The health and wellness industry has an opportunity to increase their product offerings in the at-home fitness space by providing more innovative and flexible solutions for consumers.
3. E-commerce - The e-commerce industry has the opportunity to capitalize on the trend of at-home strength training by providing customers with easy access to a variety of products and offering personalized recommendations.
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