London-based vintage designer retailer Dukes Cupboard works in collaboration with New Era on a new collection of caps adorned with co-branding details throughout. The front of the cap is adorned with "DKS" applied through embroidery processes and the back reads "so far so good."
This is in reference to the past ten years since Dukes Cupboards originally launched as a humble market stall. The side of the cap is then detailed with the Dukes Cupboard paint brush along with a palette patch that reads "Since 2012" to honor its roots. The duo tapped the talent of freelance creative Joe Marshall to photograph the cap in its studio underneath the main shop. The cap is set to launch officially on August 26th.
Image Credit: Joe Marshall
Why This Trend Is Growing
- Collaborative Design
- Opportunity for businesses to collaborate with designers to create unique and personalized products.
- Vintage Fashion
- Growing trend in the fashion industry as consumers seek unique and sustainable clothing options.
- Brand Heritage
- Opportunity for businesses to showcase their history and roots through product design and branding.
Industries Being Reshaped
- Fashion Retail
- Opportunity for fashion retailers to collaborate with designers and showcase brand heritage through unique product designs.
- Graphic Design
- Opportunity for freelance and independent graphic designers to collaborate with businesses to create unique product designs.
- Photography
- Opportunity for photographers to capture product images and showcase a brand's story and heritage through visual content.
