Geriatric Menswear Collections

The Latest Duckie Brown Range is Inspired by Senior Citizen Style

Designer Steven Cox and Daniel Silver presented their latest collection for Duckie Brown at New York Fashion Week and looked to geriatric styles for their inspiration. Inspired by senior citizen apparel, the label's Spring/Summer 2015 collection featured plaid, pastel and beige ensembles that were reminiscent of something that one would see at a retirement home, lawn bowling tournament or a charity golf game.

This geriatric menswear collection mixes its senior citizen inspiration with one that is more synonymous with today's youth culture. Referencing the recent Normcore fashion fad--an aesthetic that relies on understated and nostalgic pieces--Duckie Brown's Spring/Summer 2015 collection transcends generations. Its pieces are set to appeal to urban scenesters who are fans of mixing modern and vintage elements within their wardrobe.

Geriatric-inspired Fashion
Opportunity for designers to create clothing collections that mix the style of senior citizens with modern elements.
Normcore Fashion
Opportunity for brands to create understated and nostalgic pieces that appeal to urban scenesters.

Sectors Adopting This

Fashion
Fashion brands can explore creating collections that blend senior citizen style with modern elements.
Retail
Opportunity for retailers to cater to urban scenesters by offering understated and nostalgic fashion pieces.
SCORE
2.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 21%
Freshness 8%