The Drunk Elephant Sweet Pitti Deodorant Cream is a hard-working formula that delivers skincare benefits to an area of the skin that's often overlooked. This soothing, moisturizing formula provides rich, emollient properties and skin-barrier protection with shea butter, absorbency from arrowroot powder and mandelic acid to target odor-causing bacteria. Other nourishing plant oils are also present in the formula, including seed oils, kernel oils and marula.
This deodorant is one that supports skin and provides all-day comfort and odor protection without the use of baking soda, essential oils or aluminum-derived ingredients.
The product is packaged with a component on the bottom that can be twisted to push up the creamy formula, which can be applied with the fingertips. And thanks to its lasting formula, the product only needs to be applied once daily.
Key Themes Behind This Trend
- Deodorant Skincare
- There is a disruptive innovation opportunity for beauty companies to create deodorant products that provide skincare benefits in addition to their primary deodorizing function.
- Natural Deodorant
- The trend of using natural ingredients in deodorants is disrupting the traditional market and creating a space for smaller, more ethical beauty brands to enter the market.
- Sustainable Packaging
- Beauty brands can embrace sustainability by offering packaging that is reusable, compostable, or made from recycled materials to appeal to eco-conscious consumers.
Where This Applies
- Beauty
- The beauty industry has an opportunity to innovate by incorporating natural, skincare-focused ingredients into deodorant products.
- Eco-friendly
- The eco-friendly industry can collaborate on offering sustainable packaging options that cater to the growing demand for environmentally conscious products.
- Health and Wellness
- The health and wellness industry can benefit from creating a link between deodorants and skincare as part of a holistic approach to personal care.
