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Dressing Room Sessions Promote the Tiger of Sweden 2010/2011 Line

 - Oct 25, 2010   Updated: Jul 19 2011
References: tigerofsweden &
To promote the Tiger of Sweden 2010/2011 denim collection, the Swedish fashion label teamed up with nine upcoming Swedish artists and bands and asked them to perform in the changing rooms of Tiger of Sweden stores in Stockholm.

The 'dressing room sessions' were filmed for promotional purposes. All of the artists wore their favorite pieces from the Tiger of Sweden 2010/2011 denim collection. See more shots from this clever campaign above.

Implications - Corporations often employ musicians and artists in over to incite crossover appeal for a particular product or cause. The same effect can be achieved when two high profile corporations collaborate as consumer curiosity will attract individuals to these campaigns.