A commercial from 'Centrepoint,' a Middle Eastern retail company, joined with advertising agency 'Impact BBDO Dubai' for a commercial that shows a man driving in order to drive the importance of dressing well on a daily basis.
It begins with the words "Everyday, life sets out to ruin your day," along with the image of a vintage sports car driving down the middle of a road. It continues like this and then pans into the vehicle, showing the back of the man's head and zooming in on his arm to reveal that he's dressed in a dapper suit.
The cynical narrator continues to go on about how it's seemingly the full-time job of life to inconvenience, irritate and even hurt people. Despite this however, the commercial claims that dressing well is a slight solution to all of this, as it ensures that even if life is getting someone down, at least they look good.
Why This Trend Is Growing
- Car-focused Clothing Ads
- Fashion and automobile industries can explore collaboration opportunities for promoting the importance of dressing well.
- Daily Dressing for Success
- Workforce and personal development industries can explore partnerships for promoting the benefits of dressing well every day.
- Fashionable Convenience
- Retail and technology industries can explore innovative solutions that make dressing well on regular basis convenient for consumers.
Industries Being Reshaped
- Fashion
- The fashion industry can consider car-themed clothing lines as a way to promote the dressing well for driving experiences.
- Automobile
- The automobile industry can leverage fashion collaborations to better market their products to customers as a lifestyle choice.
- Advertising
- The advertising industry can tap into narratives that resonate with customers' personal development goals to promote fashion and automobile products.
