The Gen Z-led lingerie start-up Parade recently expanded its range with the launch of its 'Dreaming of Summer' collection.
Parade is an inclusive underwear brand that is committed to sustainability and supporting sex education through Planned Parenthood. The brand is also big on color and its latest collection is no exception. The Dreaming of Summar collection features five different styles in a range of vibrant neon hues. These colors include newly developed shades such as Dayglow (a fluorescent peach), Slime (a lime green), Floatie (a light pink), and Spritz (a bright red-orange). The brand even created a new tri-colored style called the Summer Dream color block, which is made up of Dayglow, Floatie, and Spritz hues. As Parade CEO and co-founder Cami Téllez tells Refinery 29, "At our core, Parade believes in the power of bold and vibrant color to uplift our spirits and spark joy even from the confines of our home."
Image Credit: Parade, Daria Kobayashi Ritch.