The Gen Z-led lingerie start-up Parade recently expanded its range with the launch of its 'Dreaming of Summer' collection.
Parade is an inclusive underwear brand that is committed to sustainability and supporting sex education through Planned Parenthood. The brand is also big on color and its latest collection is no exception. The Dreaming of Summar collection features five different styles in a range of vibrant neon hues. These colors include newly developed shades such as Dayglow (a fluorescent peach), Slime (a lime green), Floatie (a light pink), and Spritz (a bright red-orange). The brand even created a new tri-colored style called the Summer Dream color block, which is made up of Dayglow, Floatie, and Spritz hues. As Parade CEO and co-founder Cami Téllez tells Refinery 29, "At our core, Parade believes in the power of bold and vibrant color to uplift our spirits and spark joy even from the confines of our home."
Image Credit: <i> Parade, Daria Kobayashi Ritch.</i>
Key Themes Behind This Trend
- Inclusive Underwear
- The growing demand for inclusive and diverse lingerie options presents an opportunity for innovative brands to cater to a wider range of consumers.
- Sustainable Fashion
- With an increasing focus on sustainability, there is a need for eco-friendly and ethically-made lingerie collections that align with consumer values.
- Colorful Intimates
- The popularity of vibrant and neon colors in lingerie collections indicates a trend towards bolder and more expressive intimate apparel choices.
Where This Applies
- Fashion Retail
- Fashion retailers can capitalize on the trend of inclusive, sustainable, and colorful underwear by offering a diverse range of options that align with current consumer preferences.
- Textile Manufacturing
- Textile manufacturers have an opportunity to develop and produce sustainable fabrics for lingerie brands that prioritize eco-friendly and ethically-made products.
- Sex Education
- Lingerie brands can collaborate with organizations focused on sex education, like Planned Parenthood, to support and raise awareness about important sexual health topics while promoting their products.
