The 'Drais Bike' comes as an exceptional concept piece of transportation equipment that looks to incorporate the rider's smartphone into the mix for advanced control and tracking.
The bike features a section on the handlebars that allows a smartphone to be mounted to track the status of the battery, altitude reached and even the heart rate of the rider. This makes it possible to more effectively track ones health without having to deal with external devices and wearables.
The conceptual 'Drais Bike' is the design work of Moscow-based designer Anton Samsonov whom designed the unit with an enclosed aesthetic to let users customize the look with interchangeable side panels. This satisfies consumer preference for customization when it comes to the technology in their collection.
Key Themes Behind This Trend
- Smartphone-integrated Bikes
- The integration of smartphones in bikes to allow for advanced control and tracking presents an opportunity for companies to disrupt the traditional bike industry.
- Enclosed Electric Bikes
- Enclosing electric bikes for customization presents an opportunity for companies to disrupt the traditional electric bike industry and offer new and innovative designs.
- Modular Bike Designs
- Bikes with interchangeable side panels presents an opportunity for companies to disrupt the traditional bike industry and offer new and customizable designs.
Where This Applies
- Bike Manufacturing Industry
- The integration of smartphones and customization options present an opportunity for bike manufacturers to innovate in their designs and attract a wider range of consumers.
- Electric Bike Industry
- The integration of smartphones and customizable designs presents an opportunity for electric bike manufacturers to stand out in the market and offer new and innovative products.
- Health and Fitness Industry
- The integration of heart rate monitoring technology in bike designs presents an opportunity for health and fitness companies to collaborate with bike manufacturers and offer new products for consumers interested in tracking their fitness levels.
