Primitive Skateboarding introduces a brand new Dragon Ball Z Capsule for the season featuring a special skateboard deck, a coach jacket, and a graphic tee. The skateboard measures out to be 6.1inches in width and features a color palette of orange and green at the base.
The graphic tee is decorated by the brand's accents at the front and the back showcases co-branding details along with an image of Goku. The orange coach jacket is bright and constructed from nylon materials in a medium weighted finish. This outerwear design is complete with prints of father and son duo Vegeta and Trunks at the back of the design, with small details at the front chest area.
Why This Trend Is Growing
- Anime-inspired Apparel
- The trend of incorporating anime designs into clothing lines creates opportunities for collaboration between fashion and animation industries to produce unique products that cater to pop culture enthusiasts.
- Skateboard as a Canvas
- Skateboard decks as a canvas for graphic designs offer an opportunity for creatives to showcase their unique art styles on a functional item, disrupting traditional art forms.
- Co-branding
- Collaboration between brands and franchises with shared target audiences present opportunities for co-branded merchandising that caters to both fan bases.
Industries Being Reshaped
- Fashion
- The incorporation of anime aesthetics in clothing lines presents opportunities for fashion brands to expand their consumer base to pop culture enthusiasts.
- Animation
- Opportunities for animation studios to collaborate with fashion brands to produce unique apparel products that cater to fans of their franchises.
- Skateboard
- The use of skateboard decks as a canvas for graphic designs presents an opportunity for skateboard companies to collaborate with artists to produce unique decks that appeal to a wider range of consumers.
