Footwear giant FILA has teamed up with Toei Animation and Funimation to launch the 'Dragon Ball Super' sneaker series, an anime-themed collection that first debuted at New York Comic-Con in October.
The new series includes six new sneakers: the 'Goku Black,' the 'Vegeta,' the 'Golden Frieza,' the 'Trunks,' the 'Super Beerus,' and the 'Super Shenron,' all of which come in both adult and kids sizes. In addition, all of the shoes are dressed with bold Dragon Ball Super branding on the tongue, heel, and insoles. Moreover, each pair presents a color scheme that mirrors its character's outfit from the show.
The Dragon Ball Super x FILA collection will be made available starting December 21st and sold exclusively at Footlocker, Champs, and Footaction.
Image Credit: FILA
What's Driving This Trend
- Anime-themed Footwear
- Opportunity to create and market footwear collections based on popular anime franchises.
- Collaborative Sneaker Series
- Opportunity for brands to collaborate with popular franchises and create exclusive sneaker collections.
- Character-based Branding
- Opportunity to gain fan loyalty by incorporating character-based branding into product design and packaging.
Who This Affects Most
- Footwear
- Footwear industry can collaborate with popular franchises to introduce unique and limited edition collections.
- Anime and Manga
- Anime and manga industry can collaborate with footwear industry to expand the reach of their franchises.
- Merchandising and Licensing
- Merchandising and licensing industry can expand their offerings by collaborating with other industries to create exclusive products.
