Dr. Squatch — a popular natural men's personal care brand in the United States — has entered the sun care category with a new product called Spray Sunscreen. This mineral-based SPF 30 formula was built with over 98% natural origin ingredients.
Dr. Squatch's sunscreen uses zinc oxide as its active ingredient to provide broad−spectrum UVA and UVB protection. Upon application, the formula is said to be "sitting on top of the skin rather than being absorbed." The Spray Sunscreen
includes skin−supporting ingredients such as vitamin E and coconut alkanes. The product is offered in two scents, as well — the tropical-forward Coconut Castaway and the warmly elevated Amber Solstice fragrance.
The spray format is designed for quick, even application, and Dr. Squatch maintains that the product is lightweight and non-greasy.
Image Credit: Dr. Squatch
Why This Trend Is Growing
- Sprayable Sun Protection
- The shift toward quick, even spray formats creates space for novel delivery systems that prioritize application speed and coverage without greasy residues.
- Mineral-based Natural Formulations
- Formulas centered on zinc oxide and high natural-origin content indicate consumer demand for visibly transparent, reef-friendly UV protection alternatives to chemical sunscreens.
- Scent-infused Functional Grooming
- Combining distinct fragrances with performance skincare signals opportunities for hybrid products that blend sensory differentiation with protective function.
Industries Being Reshaped
- Personal Care Brands
- Established and challenger brands in personal care can be reimagined through expanded portfolios that integrate convenience-led formats and ingredient transparency.
- Sun Care and Skin Protection
- The sun care sector may see reformulation and packaging innovation driven by demand for mineral actives, lightweight textures, and application ease.
- Men's Grooming and Fragrance
- Masculine-targeted grooming lines present potential for differentiated offerings that combine scent profiles with functional benefits like SPF protection.
