The Dr. Martens Autumn/Winter boot collection spices things up. The designs feature the classic Dr. Marten silhouettes with new fabric and color treatments.
Dr. Martens has been a successful footwear company for years. The brand's combat boots were huge in the 90s and made a resurrection recently. Dr. Martens has updated the aesthetic of the funky footwear and is using celebrity endorsements to promote the brand. The 2013 line-up is fierce and features the introduction of quilted padded boots, burgundy hues and punches of bright colors on the body and sole of the shoes. A must-purchase from the sensational collection is the violet quilted combat boots. They are unconventional, vibrant and would look phenomenal paired with a nice pair of skinny jeans.
The Dr. Martens 2013 Autumn/Winter collection is brazen and embraces classic silhouettes.
What's Driving This Trend
- Quilted Boots
- The introduction of quilted padded boots in the Dr. Martens 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the footwear industry.
- Bright Color Treatments
- The use of punches of bright colors on the body and sole of the shoes in the Dr. Martens 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the fashion industry.
- Celebrity Endorsements
- The use of celebrity endorsements to promote the Dr. Martens brand in the 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the marketing industry.
Who This Affects Most
- Footwear
- The incorporation of new fabric and color treatments in the Dr. Martens 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the footwear industry.
- Fashion
- The introduction of quilted padded boots and the use of bright color treatments in the Dr. Martens 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the fashion industry.
- Marketing
- The use of celebrity endorsements to promote the Dr. Martens brand in the 2013 Autumn/Winter collection presents a disruptive innovation opportunity to the marketing industry.
