Although Down Dog is most widely known for its low-cost yoga app that allows yogis of all skill levels to cater their workouts to their schedules with ease, the home studio service has recently improved its HIIT app for those looking for a great calorie-blasting workout that will help them build their strength and coordination at the same time.
Like the company's yoga app, users can select a HIIT workout that works for them by inputting in the length, any areas they'd like to focus on, and their skill level. The app even allows users to specify their upper body, core, and lower body strengths separately, and choose interval and rest times that they can keep up with. Through its latest updates, Down Dog includes over 700 new moves that users can use to build their fitness, and workout mixes that allow them to control the focus of the guided session with even more precision.
Image Credit: Down Dog
Key Themes Behind This Trend
- Low-cost HIIT
- A trend of low-cost HIIT apps is growing, presenting an opportunity for disruptive innovation in the at-home fitness industry.
- Customizable Workouts
- An increasing demand for customizable workouts is driving innovation in the fitness app market, as seen in Down Dog's HIIT app updates.
- Guided Workouts
- Guided workouts with focus control and detailed specifications, like Down Dog's HIIT app, are becoming increasingly more popular in the fitness industry.
Where This Applies
- Fitness Apps
- Fitness app industry could capitalize on the trend towards customization and personalization in workout routines by implementing more personalized and affordable HIIT options for users.
- At-home Fitness
- An industry opportunity exists for at-home fitness companies to create accessible, low-cost HIIT workouts like Down Dog's HIIT app with over 700 new moves that can be done from anywhere.
- Guided Workout Services
- Guided workout services providing more personalized and diverse options for users looking to incorporate a HIIT workout into their routine could present disruptive innovation opportunities in the fitness industry.
