Smartfood Popcorn recently joined forces with Krispy Kreme to create an unlikely yet delicious product – the new Smartfood® Original Glazed Doughnut®. The pair have a rich history of offering fans unique flavor options and their newest launch is no exception.
Moreover, the delicious new doughnut-flavored popcorn is perfect for health-conscious consumers looking for a novel flavor that aligns with their health goals. The snack boasts 140 calories, 1 gram of protein, and 21 grams of carbohydrates per serving (1.5 cups).
The limited-time variant will be available exclusively at Sam's Club, both online and in-store, starting May 24, 2021, while supplies last. The Smartfood® Original Glazed Doughnut® is priced at $1.99 for a 2.0oz bag, $3.99 for a 7.75oz bag, and $6.89 for an 18oz bag.
Image Credit: Smartfood Popcorn, Krispy Kreme
What Makes This Trend Stand Out
- Sweets-inspired Snacks
- Disruptive innovation opportunity: Create new and unique flavor options that cater to the sweet tooth of consumers looking for guilt-free indulgence.
- Collaborative Product Launches
- Disruptive innovation opportunity: Partner with other brands to create unexpected yet tasty combinations of flavors to cater to a wider audience.
- Health-conscious Snacking
- Disruptive innovation opportunity: Develop novel snack options that align with consumer health goals without sacrificing flavor and taste.
Sectors Adopting This
- Snack Food Industry
- Disruptive innovation opportunity: Create new and unique snack options that cater to changing consumer tastes and preferences.
- Food and Beverage Retail Industry
- Disruptive innovation opportunity: Experiment with new product combinations and collaborations to create novel and exclusive products that cater to a wider customer base.
- Health Food Industry
- Disruptive innovation opportunity: Combine taste and health to create innovative snacking options that cater to health-conscious consumers without compromising on flavor and taste.
