This Chain is Celebrating the Doughnut Harvest on April Fools Day
Katherine Pendrill — March 30, 2016 — Marketing
References: krispykreme & brandeating
To celebrate April Fools Day 2016, Krispy Kreme is honoring a fictional event called the Doughnut Harvest. Whether you believe doughnuts really come from trees or not, the event provides a tasty way to indulge in a classic Krispy Kreme treat.
According to Krispy Kreme's website, April 1st is marks the annual Doughnut Harvest Celebration. This refers to the winter season during which " hundreds of thousands of bushels of doughnettes" are hand-selected and bought into Krispy Kreme locations for glazing and decorating. This year, the chain is marking the occasion by giving away free Original Glazed doughnut to customers.
While the Doughnut Harvest is obviously an April Fools joke, the giveaway is very real. This means that even non-believers can get their hands on a delicious doughnut on April Fools.
According to Krispy Kreme's website, April 1st is marks the annual Doughnut Harvest Celebration. This refers to the winter season during which " hundreds of thousands of bushels of doughnettes" are hand-selected and bought into Krispy Kreme locations for glazing and decorating. This year, the chain is marking the occasion by giving away free Original Glazed doughnut to customers.
While the Doughnut Harvest is obviously an April Fools joke, the giveaway is very real. This means that even non-believers can get their hands on a delicious doughnut on April Fools.
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