It's nice to see designers really understanding what the purpose behind Pre-Fall collections is, and that's to give audiences a taste of what is to come for the fall season, which is exactly what the Doo Ri Pre-Fall 2012 collection does.
Rather than trying to put on a huge spectacle and blow the minds of audiences with a full-on production, designer Doo-Ri Chung knows her target demographic well, and what they want to see are simple, wearable classics. Chung certainly knows how to give the people what they want.
The Doo Ri Pre-Fall 2012 collection takes old wardrobe staples like the classic shirt-dress in neutral colors like black and white, and only tweaking her technique slightly by cutting it out of bonded jersey for a sturdier look.
Whether it's a staple piece like a trench coat or a shirt-dress, the Doo Ri Pre-Fall 2012 collection is full of pieces that are fit for the working woman.