Eccentric Neon Menswear

The Don't Stop Believin Shoot Features Strappy Sandals and Deep V-Necks

With brilliant pops of color mixed with rebellion and spontaneity, the Don't Stop Believin' photo shoot is the perfect way to step into spring.

Shot by photographer Eduard Mill and featuring models Anton Yurchenko and Shannon Wallace, the editorial goes from a sunny day amidst trees and flamingos to night time in the city surrounded by glowing street and car lights. The boys wear eccentric yet sophisticated pieces like a neon yellow polo and polka-dotted yellow swim trunks paired with strappy gladiator sandals from labels like García Madrid, El Colmillo de Morsa and Selim de Somavilla.

Far from thinking inside the box, the Don't Stop Believin' photo series provides some amazing ideas to freshen up your wardrobe from the winter blues.

Eccentric Menswear
Opportunity to disrupt the traditional menswear market by introducing new and bold color schemes and unexpected combinations.
Colorful Spring Fashion
Disruptive innovation opportunity for fashion retailers to experiment with bright colors and unpredictable styles for spring collections.
Gender-fluid Clothing
Opportunity to disrupt gender norms within fashion by providing unisex designs that cater to a wider audience.

Sectors Adopting This

Fashion
The fashion industry can capitalize on these trends by experimenting with bold and unusual color schemes, designs, and gender-neutral clothing options.
Retail
Retailers have a chance to differentiate themselves by providing customers with unique and eye-catching options that challenge traditional fashion norms.
Photography
Photographers can disrupt the industry by showcasing unexpected combinations of fashion and setting to create daring and stunning visuals.
SCORE
5.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 71%
Freshness 8%