This 30-Pound Burrito Comes with a 10% Don Chingon Share
Charlotte Joyce Kidd — October 14, 2015 — Marketing
References: foodandwine & grubstreet
The Don Chingon restaurant in Brooklyn, New York is offering a crazy side with its biggest burrito: a 10% stake in the popular Mexican joint. The catch, of course, is that to win the partial ownership, Don Chingon proprietor hopefuls must finish the entire 30-pound burrito.
Although the contest is a common one, Don Chingon's version is incredibly extreme. Most restaurants will put your name on a wall or give you the meal for free if you can finish their largest, most ludicrous dish. Don Chingon's burrito competition, on the other hand, costs $150 to enter. It must be completed in an hour or less with no bathroom breaks. To win, entrants must eat a whole 30-pound burrito and finish a ghost pepper margarita. The reward, should anyone ever accomplish the impossible feat, is 10% of the Don Chingon restaurant itself.
Although the contest is a common one, Don Chingon's version is incredibly extreme. Most restaurants will put your name on a wall or give you the meal for free if you can finish their largest, most ludicrous dish. Don Chingon's burrito competition, on the other hand, costs $150 to enter. It must be completed in an hour or less with no bathroom breaks. To win, entrants must eat a whole 30-pound burrito and finish a ghost pepper margarita. The reward, should anyone ever accomplish the impossible feat, is 10% of the Don Chingon restaurant itself.
Trend Themes
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Extreme Food Competitions — Restaurants can offer extreme food challenges as a creative way to attract customers and garner media attention.
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Novelty Rewards for Food Challenges — Unique rewards for food challenges, such as partial ownership of a restaurant, can set competitions apart and generate buzz.
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Mixing Food and Finance — Combining food challenges with financial incentives, such as partial ownership, is an innovative way to engage customers and create brand loyalty.
Industry Implications
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Food and Beverage — Restaurants and food brands can leverage extreme food competitions to drive traffic and spark social media buzz.
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Marketing and Advertising — Marketing and advertising agencies can use unique food challenges and prizes as an innovative way to promote a brand or product.
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Finance and Investment — Challenges that offer partial ownership of a company can attract investment and hype, providing a new avenue for fundraising and promotion.
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