DOLLYANDMOLLY is a fashion label based in Tokyo and it recently unveiled its Fall/Winter 2018 collection designed from juxtaposing angles. The seasonal apparel highlights punk style cues, whilst also channeling the opposing spirits that inhabit the world. The label aims to "create a space for the complex spirits of the world." The latest capsule showcases deconstructed elements, which come together through beautiful oversized structures.
The color palette boasts hues of black, white, and bright red, as a nod to the subcultures of punk designs. Some silhouettes include blazers, padded outerwear, biker apparel, graphic sweaters, large hoodies, technical skirts, printed pants, and double-breasted coats. Branding accents are informed through large slogans, including one that reads "I'm Not Wearing Anything" on the back of the bright red coat.
Key Themes Behind This Trend
- Punk-informed Fashion
- Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and production processes that align with punk-inspired designs.
- Juxtaposing Style
- Disruptive innovation opportunity: Create a platform that enables customers to easily mix and match contrasting styles to create personalized and unique fashion looks.
- Oversized Structures
- Disruptive innovation opportunity: Integrate advanced technologies like 3D printing to produce customizable oversized structures for garments and accessories.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity: Develop AI-powered fashion design tools that assist designers in incorporating punk-inspired elements into their collections.
- Textile Manufacturing
- Disruptive innovation opportunity: Invest in research and development for sustainable and eco-friendly textiles suitable for oversized structures in fashion.
- Online Retail
- Disruptive innovation opportunity: Create an online platform that offers curated fashion collections combining punk-inspired aesthetics with diverse style influences.
