The Dolce & Gabbana Fall/Winter 2014/2015 Menswear campaign imbues the high end brand with a medieval slant. Photographer Domenico Dolce placed the male models within a dark forest, capturing them as they peddled produce and interacted with another above a table replete with fruits and cheeses.
Although ornate props contributed to the beauty of these Dolce & Gabbana ads, numerous clothing items stood out independently of the set. Present in the series are hooded sweaters, thick knits, fitted pin stripe suits and floral dress shirts, delivering eclecticism in every sense of the word.
One of the most intriguing elements delivered within this production is its display of footwear. Showcased alongside flashy leather shoes were color-blocked running shoes, imbuing the ads with a modern twist.
Key Themes Behind This Trend
- Medieval-inspired Fashion
- Brands can incorporate medieval-inspired clothing items to deliver eclecticism and set themselves apart in the fashion industry space.
- Mixing Old and New Styles
- The combination of traditional clothing with modern accessories or shoes can lead to disruptive fashion styles that appeal to a wider audience.
- Nature-inspired Photography
- Using natural surroundings as the backdrop in a fashion campaign can inspire brands to create visually striking content and attract consumers who value sustainability and eco-friendliness.
Where This Applies
- Fashion
- Fashion brands can utilize medieval-inspired clothing and natural surroundings to create unique and disruptive campaigns that appeal to consumers interested in eclectic styles.
- Footwear
- By mixing traditional and modern styles, footwear brands can attract customers looking for unique combinations of design and function, leading to disruptive innovation opportunities in the industry.
- Photography
- New photography techniques can be utilized in the fashion industry to create visually stunning content that stands out, leading to innovation opportunities for photographers and photo editing software companies.
