The Document Journal Spring/Summer 2013 issue includes its current editorial Hazardous Domesticity. Taken by photographer Catherine Servel, it suits its title well as model Anniek Kortleve is found sprawled out haphazardly before an unkempt kitchen.
Stylist Catherine Newell-Hanson dressed Servel in equally unkempt ensembles. Gone were perfectly matched pieces and classic motifs. Present however were plastic blue blazers, large fur coats, draping yellow dresses and accordion-shaped skirts.
These eye catching elements were furthered by the work of make up expert Serge Hodonou who pulled off both pink and blue hair extensions, matched in each photo with colorful eye shadows. And while color did abound the production, Hodonu did so while keeping Kortleve's skin tone muted.
Key Themes Behind This Trend
- Disheveled Fashion
- Opportunity for fashion brands to embrace unconventional and unkempt styles, moving away from traditional aesthetics.
- Unconventional Styling
- Potential for stylists and fashion photographers to experiment with mismatched and haphazard ensembles, offering a new perspective on fashion editorials.
- Colorful Make-up Extremes
- Innovation in the beauty industry by exploring bold and vibrant make-up choices that go beyond traditional norms.
Where This Applies
- Fashion
- Disruptive opportunity for fashion brands to disrupt traditional aesthetics and embrace a disheveled fashion style.
- Photography
- Potential for fashion photographers to disrupt traditional fashion editorial styles by experimenting with unconventional and unkempt ensembles.
- Beauty
- Opportunity for beauty brands to innovate by exploring bold and extreme make-up choices that go beyond traditional norms.
