DNA Could Predict Your Surname

Forensic scientists could use DNA retrieved from a crime scene to predict the surname of the suspect, according to a new British study.

It is not perfect, but could be an important investigative tool when combined with other intelligence.

The method exploits genetic likenesses between men who share the same surname, and may help prioritise inquiries.

Details of the research from the University of Leicester, UK, appear in the latest edition of Current Biology.

Implications - Stat-tracking and data parsing are two emerging business tactics that offer huge benefits to companies willing to take advantage of them. Whether the information is parsed to identify murder suspects, or for the purposes of targeted advertising, companies can benefit from employing these business methods.

Surname DNA Prediction
The use of DNA to predict surnames could disrupt the field of forensics investigation.
Genetic Likeness
The exploitation of genetic likeness to prioritize inquiries could disrupt the field of criminal investigations.
Combined Intelligence
The combination of DNA prediction with other intelligence could disrupt the field of forensic science and investigation.

Industries Being Reshaped

Forensics Investigation
The integration of DNA prediction could disrupt the field of forensics and increase the accuracy and speed of investigations.
Targeted Advertising
The use of data parsing to identify genetic likeness among individuals could revolutionize the field of targeted advertising.
Genetic Testing
The use of genetic testing to predict surnames could disrupt the field of ancestry research and genealogy.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 61%
Activity 4%
Freshness 8%