HYPEBAE works in collaboration with Reebok on an iteration of the DMX Thrill sneaker model. This time, the two focus on the theme of freedom and versatility via a unisex silhouette. The sneaker made its original debut back in 2000 and breaks free from stereotypical womenswear structures.
It is detailed with hues or green and orange with additional tribute accents to HYPEBAE as well. The publication embodies elegance, confidence, and strength. The sneaker aims to embody the same spirit with the overall design and construction. Notably, all of the profits from the sneaker will be donated to GirlTrek, which is the largest public health non-profit organization for Black women and young girls in America -- it encourages the simple health movement of walking.
Image Credit: Eddie Lee, Hypebae
Key Themes Behind This Trend
- Unisex Silhouette
- The collaboration highlights the trend of unisex silhouettes in the footwear industry, offering opportunities for brands to create versatile and inclusive designs.
- Fashion Collaboration
- The partnership between Reebok and HYPEBAE showcases the growing trend of fashion collaborations, presenting avenues for brands to combine their expertise and aesthetics to reach new audiences.
- Socially Conscious Fashion
- The donation of sneaker profits to GirlTrek reflects the rising trend of socially conscious fashion, indicating potential for brands to create products that align with meaningful causes.
Where This Applies
- Footwear
- The article showcases the disruptive innovation opportunity in the footwear industry to create unisex silhouettes that challenge gender norms and offer versatile options for consumers.
- Fashion
- The collaboration between Reebok and HYPEBAE highlights the potential for disruptive innovation in the fashion industry through partnerships that merge different styles and perspectives.
- Non-profit
- The involvement of GirlTrek in the sneaker project suggests opportunities for disruptive innovation within the non-profit industry, as more brands collaborate and support meaningful causes.
