The DKNY Spring 2011 advertisements feature city-chic models who stand out in the busy crowd. Clothes featured include ruffly tiered skirts, bright fitted jackets, patterned and matching scarves with shirts, and color-blocked styles.
The models wear their hair slicked back, or half slicked back. This collection offers a pretty work style with playful add-ons. I love the effortless look of an all-white outfit.
Implications - In the contemporary, fast-paced social milieu that many are accustomed to within a city's walls, it is difficult to gain attention. Similarly, in order for companies to have their products recognized by consumers, it is critical to have a design with unfamiliar qualities. By infusing products with a sense of distinguished difference, buyers will then take notice and consider a product more closely for purchase.