The reference to fantasy sports when describing the DKNY Resort 2015 collection is not meant to bring up the competitive game sport enthusiasts participate in. Instead, it refers to both the fantastical and sport elements found in the designs separately and together. Although accessorized with baseball caps and platform sneakers, the looks are full of fringe, fur and feathers that are decidedly feminine.
The DKNY Resort 2015 collection embraces a “Black and White Ball-meets-Factory" theme, as put by executive vice president of design Jane Chung. Yet allusions to anything too fanciful are pulled back for pieces that can also be deemed minimalist. Undeniably modern, the DKNY Resort 2015 collection is made for those who are looking to make a statement in a subtle and pretty way.
Key Themes Behind This Trend
- Fantasy Sports Fashion
- The intersection of sport and fantasy elements in fashion design offers opportunities for creating new product lines and tapping into unique consumer groups.
- Feminine Athletic Style
- Combining traditionally feminine fashion elements with sportswear offers opportunities for brands to create clothing that appeals to women who want to be both comfortable and stylish.
- Minimalist Glamour
- Creating pieces that balance simplicity with eye-catching glamor allows fashion brands to appeal to consumers who want standout pieces without compromising their minimalist style.
Where This Applies
- Fashion Industry
- The fashion industry can incorporate sportswear designs into their clothing lines to appeal to consumers who want a combination of comfort and style.
- Sports Industry
- The sports industry can work with fashion brands to create clothing and accessories that tap into the fantasy sports trend and appeal to a wider range of consumers.
- Textile Industry
- Opportunities exist for the textile industry to develop innovative fabrics that can combine traditional sportswear properties like breathability and moisture-wicking with feminine fashion elements like fringe, fur and feathers.
