Richly Topped DIY Cheesecakes

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The Mad Egg in Dublin Allows for Creativity in Topping Curation

— June 18, 2019 — Lifestyle
The Mad Egg is a restaurant on Charlotte Way which is known for two pretty filling dining options -- its buttermilk chicken burgers and its mouth-watering DIY cheesecake.

The establishment embraces a simple service to perfection with the right availability of various toppings and a premium quality base. The offering retails for €6.95 which is quite accessible given the aesthetic. When ordering, guests receive a plain slice and three toppings of their own choosing. The Mad Egg makes sure it has a rich variety of choices -- from the expected Nutella and crushed Oreos to honeycomb nuggets and peanut brittle offerings.

In addition, the DIY cheesecake experience is quite Instagram-friendly, allowing for restaurant exposure, as well as an example of one's creative culinary abilities.

Trend Themes

  1. Customized Topping Experiences — Opportunity for restaurants to offer DIY topping options that allow customers to personalize their dining experience.
  2. Instagrammable Food Experiences — Opportunity for restaurants to create visually appealing dishes that are social media friendly, attracting customers and increasing online exposure.
  3. Premium Quality Bases — Opportunity for restaurants to differentiate themselves by offering high-quality cheesecake bases that elevate the overall dessert experience.

Industry Implications

  1. Restaurant — Restaurants can capitalize on the trend of customized topping experiences by offering DIY options for customers to personalize their cheesecakes.
  2. Food and Beverage — Food and beverage brands can develop and market premium quality cheesecake bases to meet the demand for high-quality desserts.
  3. Hospitality — Hotels and resorts can enhance their dining experiences by incorporating Instagrammable food options, attracting social media influencers and increasing their online presence.
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