Skid marks aside, the way to tell if a movie will be a trend setter is to watch the merchandising. Bob Iger, Disney CEO, says Cars is selling more merchandise now than five years ago when it was released. Because of that fact, Disney will spend more time and money to keep the profitable franchise moving along on all eight cylinders.
Implications - Although the movie is older now, Disney will create new Cars-themed items that they believe will fly off the shelves just like all the others. Bob Iger also says that if Disney makes a sequel to Cars, the sales may be even better. With a Cars theme park on the way, this may be the most profitable Disney movie ever!
Making a Movie Franchise
More Stats +/-
Self-Balancing Scooter Shoes
Viral Rapper Beauty Campaigns
Shared Netflix Viewing
3D-Printed Stationery Lines
Plug-In Automotive Assistants
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Disney Says Cars Has Legs
- By: Going Like SixtyFeb 13, 2008 Updated: May 9 2011