Now this is a PR stunt! Disney recently did an epic event for the launch of Disney-Pixar’s film ‘UP.’ The Tower Bridge opened up to make way for a giant hot air balloon (which appeared to be thousands of balloons all together).
According to Cakehead Loves Evil, there were 500 mini balloons woven together with 18 miles of thread to create the contraption which sailed through the famous bridge. There couldn’t have been a more perfect stunt to launch Disney-Pixar’s film ‘UP.’
More Stats +/-
Mad Hatter Flash Mobs
Disney Princess Laptops
Mickey Mouse-Inspired Editorials
Disney Designer Ads
Conventions for Disney Freaks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.