Jaw-Droppingly Dramatic Gowns

The Dior Haute Couture Spring 2012 Show is Mind-Blowing

After a wobbly start last summer, Bill Gaytten proves that he has what it takes to lead the Christian Dior team with the Dior Haute Couture Spring 2012 fashion show.

After legendary designer John Galliano's departure, Gaytten, who had been Galliano's right-hand man for years, took over the design team and produced some lackluster shows. However, it's impossible not to see an incredible improvement in his work with this show.

While the Dior Haute Couture Spring 2012 runway show maintains Dior's signature dramatic evening gowns, Gaytten brings something to the runway that John Galliano never did when it came to haute couture: a sense of wearability.

While these dresses are certainly dramatic and will hopefully appear on the red carpet during the Academy Awards next month, the Dior Haute Couture Spring 2012 show is also beautifully elegant and sophisticated.

Dramatic Evening Gowns
Opportunity for disruptive innovation in creating innovative designs that combine drama with wearability.
Improving Design Team
Opportunity for disruptive innovation in leadership and design strategies to enhance the overall quality of fashion shows.
Elegant Sophistication
Opportunity for disruptive innovation in creating designs that are both elegant and sophisticated.

Industries Being Reshaped

Fashion Design
Opportunity for disruptive innovation in the fashion industry by creating dramatic evening gowns that are also wearable and elegant.
Runway Show Production
Opportunity for disruptive innovation in the production of fashion shows, focusing on improving overall quality and showcasing designs that are both dramatic and sophisticated.
Red Carpet Fashion
Opportunity for disruptive innovation in red carpet fashion by incorporating dramatic and elegant designs from runway shows into celebrity wardrobes.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 99%
Freshness 8%

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