The Stella McCartney store in the meatpacking district of New York City has a new youthfully playful twist in their front window display. Decorative inflatable dinos are adorning the display and making everyone's day just a little more fun.
I guess style and creativity is to be expected from Stella McCartney, who always seems to deliver. Kudos to the creative team who designed such an eye-catching display!
Implications - Consumers are increasingly looking for an escape for the quotidian. This stems from the hyper-rational order of urban life and the suppression of the imagination. Companies should seek ways to break the familiar order structure with the unexpected and they may find receptive consumers.