The Stella McCartney store in the meatpacking district of New York City has a new youthfully playful twist in their front window display. Decorative inflatable dinos are adorning the display and making everyone's day just a little more fun.
I guess style and creativity is to be expected from Stella McCartney, who always seems to deliver. Kudos to the creative team who designed such an eye-catching display!
Implications - Consumers are increasingly looking for an escape for the quotidian. This stems from the hyper-rational order of urban life and the suppression of the imagination. Companies should seek ways to break the familiar order structure with the unexpected and they may find receptive consumers.
Dinosaur Storefront Displays
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