Western-Inspired Co-Ed Fashion

The Digawel Fall/Winter 2019 Range Highlight Conventional Shapes

The latest Digawel Fall/Winter 2019 collection features a series of co-ed fashion options that are perfect for layering. The main design influence is drawn from Western cultures, informed through careful details such as the shearling vests with zippers, washed out denim tops with white paint splatters, leather belts with large silver hardware, and d-rings.

Additional pieces in the range include collar coats, plaid outerwear, overalls, and tunic shirts. There are also some large cuts that are a direct nod to the label's approach of re-imagining the overarching theme. The long aforementioned tunic shirts take a new angle of oversized blazers and striped sweaters. The color palette is predominantly neutral, with hits of brown, light yellow, gray, and black.

Co-ed Fashion
Opportunity to explore gender-fluid fashion styles and promote inclusion and diversity in the fashion industry.
Western-inspired Fashion
Opportunity to merge traditional Western wear with contemporary fashion to create a new fashion trend.
Layering Fashion
Opportunity to focus on creating fashion options that can be layered to create new styles and outfits.

Where This Applies

Fashion
Opportunity for traditional fashion houses and emerging designers to explore new themes and designs in their collections.
Retail
Opportunity to cater to a wider demographic by offering gender-fluid fashion options and more diverse styles.
Textile Manufacturing
Opportunity to create new materials and fabrics that are more versatile and suitable to the layering trend in fashion.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 13%
Freshness 8%