Didi Senft (also known as El Diablo, or a crazy Santa Claus) is a renowned German cycling enthusiast who has designed a giant pedal-powered sleigh, measuring over 3 meters high, and 7 meters long.
I'm not sure if this pitchfork-wielding Santa will appear at any parades, although I'm sure he'll get some good publicity somewhere.
This isn't Senft's only giant bicycle invention, as he has also manufactured a his guitar bike and mobile chess bike.
Implications - A simple and effective way to satisfy the ever-evolving cravings of consumers today is by modernizing or enhancing popular products that already exist. By infusing an item with contemporary qualities and characteristics, it will likely stand out in the minds of consumers.
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