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Vibrantly Colored Rugged Workwear

Dickies 1922 Joins Opening Ceremony for Brightly Colored Goods

— April 3, 2019 — Fashion
The Dickies 1922 x Opening Ceremony collaboration is brightly received as it informed traditional workwear designs with vibrant hues. The collection recognizes the rise of rugged workwear in the fashion scene and brings it to an angle that is more playful and stylistic.

Opening Ceremony is a streetwear imprint that carefully ensures that the Dickies designs are prepared for both the construction sites and in urban environments by simply adorning it in a more captivating color palette than the traditional colors. The collection features durable cotton canvas materials as well as tough born buttons to ensure that it has the same durable elements. The fit of the silhouettes are straight structured and oversized slightly to carefully hang off the body.
Trend Themes
1. Vibrantly Colored Workwear - Disruptive Innovation Opportunity: Explore the use of vibrant hues in traditional workwear designs to create a more playful and stylistic aesthetic.
2. Rise of Rugged Workwear in Fashion - Disruptive Innovation Opportunity: Combine the durability of workwear with fashionable elements to cater to the growing demand for rugged yet stylish clothing.
3. Urban Streetwear Influence on Workwear - Disruptive Innovation Opportunity: Infuse urban streetwear aesthetics into workwear designs to create versatile apparel suitable for both construction sites and urban environments.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Collaborate with workwear brands to introduce vibrant and stylish collections that cater to the evolving fashion preferences.
2. Construction - Disruptive Innovation Opportunity: Partner with fashion brands to develop workwear options that provide both durability and style for construction workers.
3. Streetwear - Disruptive Innovation Opportunity: Incorporate rugged workwear elements into urban streetwear designs to create a unique fashion trend that merges functionality with style.
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