Diane Von Furstengerg’s Spring 2013 show debuted at this year’s New York Fashion Week. Her preference for wrap-around dresses and ladylike prints was turned on its head as she heralded the beginning of a tech revolution in fashion, seen on the runway via her assortment of Google Glasses.
Google Glasses were launched by the multimedia company to facilitate the hands-free display of information. The minimalist design showcases data on weather, sports and daily meeting schedules before one’s eyes.
While Google likely viewed its product in scientific terms only, the DVF label has deemed the design to be a chic must-have accessory. Busy on-the-go women will certainly benefit from Google Glasses’ organizational capacities, even if they disagree with its supposedly stylish appearance.
What's Driving This Trend
- High-tech Eyewear
- The integration of technology into eyewear is creating new opportunities for fashion and functionality.
- Fashion-tech Collaboration
- Collaborations between fashion designers and technology companies are redefining the boundaries between fashion and technology.
- Fashionable Wearable Tech
- The trend of incorporating technology into fashion accessories is gaining popularity among fashion-forward consumers.
Who This Affects Most
- Fashion Industry
- The fashion industry can embrace the opportunity to integrate technology into their designs and create innovative, tech-infused fashion products.
- Technology Industry
- The technology industry can explore collaborations with fashion designers to create cutting-edge wearable tech products.
- Eyewear Industry
- The eyewear industry can capitalize on the demand for high-tech eyewear by integrating smart technology into their products.
