Diane Von Furstenberg Creates Design To Celebrate NYC's High Line Park
References: dvf & notcouture
To celebrate the opening of the High Line Park in New York City, Diane Von Furstenberg created a green and white towel with the words ‘The High Line’ embroidered on it.
Publicly noted as being a fan of the High Line project, the designer made the towel, of which a percentage of the sales will go to Friends of the High Line. The High Line towel will sell for $75 through the Diane Von Furstenberg website.
Check out the designers foray into charity beach wear above.
Publicly noted as being a fan of the High Line project, the designer made the towel, of which a percentage of the sales will go to Friends of the High Line. The High Line towel will sell for $75 through the Diane Von Furstenberg website.
Check out the designers foray into charity beach wear above.
Trend Themes
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Eco-friendly Fashion — Opportunity for designers to create sustainable and environmentally-friendly clothing and accessories.
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Collaborative Marketing — Opportunity for businesses to partner with non-profit organizations and donate a portion of sales to support a cause.
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Destination Branding — Opportunity for businesses to create products that celebrate and promote specific locations or landmarks.
Industry Implications
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Fashion — Fashion brands can explore eco-friendly materials and designs to cater to environmentally-conscious consumers.
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Non-profit — Non-profit organizations can collaborate with businesses to create branded merchandise for fundraising.
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Tourism — Tourism companies and local businesses can develop products that showcase and promote popular destinations.
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