Lovers of Lomography will be running to the Diana World Tour event. Showcasing the mighty plastic camera and all it can do, the event puts on display everything from photography to actual cameras.
The Diana World Tour Event will include photos taken with the Diana as well as one-of-a-kind customized Dianas made by various artists. There will also be over 100 vintage Diana cameras and clones collected through the world travels of Allan Detrich.
With stops in cities like New York, Toronto and Tokyo, the Diana World Tour is definitely one to check out.
Implications - Consumers are looking for more ways to express themselves than ever before. Artistic mediums like photography appeal to shoppers who are interested in having fun with art rather than perfecting it. Focusing on this kind of art could help a company increase its popularity on the market.