The ‘Devastator Low Cracked Pillars’ has been unveiled by Collegium. The release includes confirmation of a Collegium-themed pop-up store and features a ‘Geyser Blue’ colorway that pays homage to the ‘Air Jordan 3.’ The ‘Elephant’ motif from the popular Jordan shoe has since been used to decorate Jordan models across the board, and it now serves as the core inspiration for the ‘Devastator Low,’ wrapping around the heel and mid-section of the shoe.
The silhouette is crafted using Italian calfskin leather for the upper and Italian rubber on the outsoles and includes detachable PU insoles and 3 pairs of laces. The sneaker will see an exclusive release at the Collegium pop-up alongside other limited edition Collegium merchandise.
Image Credit: Collegium
Why This Trend Is Growing
- Elephant-patterned Sneakers
- Opportunity for sports and fashion industries to collaborate and incorporate iconic shoe motifs in innovative designs.
- Pop-up Retail
- Disruptive innovation opportunity for retailers to create unique and exclusive shopping experiences for customers.
- Italian Leather and Rubber
- Promising opportunity for luxury fashion and athletic footwear brands to experiment with high-end materials in their products.
Industries Being Reshaped
- Athletic Footwear
- Industry can capitalize on iconic shoe motifs like the 'Elephant' pattern to create new and exciting designs that appeal to consumers.
- Fashion Retail
- Industry can leverage the trend of pop-up retail to create unique and exclusive shopping experiences for consumers.
- Luxury Fashion
- Industry can innovate with high-end materials like Italian leather and rubber to create exclusive and premium products.
