Retro Gingham Runways

The Derek Lam Spring/Summer Collection Embraces Classic Cuts

The Derek Lam Spring/Summer 2014 collection embodies femininity at its best. The designer latest runway presentation took to the New York Fashion Week stage and stunned an audience of stylish spectators with its remixed brand of retro elegance.

Designed with the modern woman in mind, the versatile and multi-functional collection features a mix of separates, dresses and practical outerwear pieces that are displayed in a palette of monochromatic and blue-toned gingham patterns.

The Derek Lam Spring/Summer 2014 collection channels a 60s inspiration an features a display of boxy silhouettes, flowing frocks and impeccably tailored pieces that are paired with wrapped headwear accessories. This updated translation of retro elegance is set to appeal to Lam's target demographic of the working women with a flair for fashion and quality.

Retro Elegance
Designing fashion pieces using a mix of retro and modern styles to cater to the working women with a flair for fashion and quality.
Monochromatic and Gingham
Creating fashion pieces with monochromatic and gingham patterns to appeal to a modern woman's taste.
Boxy Silhouettes and Tailored Pieces
Developing fashion pieces with boxy silhouettes and tailored designs to reflect modern femininity and cater to the working women with refined tastes.

Industries Being Reshaped

Fashion
Innovative fashion houses can design collections that incorporate retro and modern styles alongside monochromatic and gingham patterns, appealing to modern women's increasingly varied tastes.
Textile Manufacturing
Manufacturing companies that produce fabrics with monochromatic and gingham patterns can enjoy a boost in demand from fashion houses and modern women who enjoy these designs.
Accessories
Innovative accessories companies can develop wrapped headwear accessories that complement designs with boxy silhouettes and tailored designs and appeal to modern women's ever-refined tastes.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 20%
Freshness 8%

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