Global brand Levi's releases a stylish lookbook that showcases its upcoming Fall/Winter 2018 denim fashion collection and the offerings pay strong tributes to contemporary movements in streetwear. As the term 'sneakerhead' is becoming more popular in the context of urbanism, Levi's focuses its efforts into a sleek and stylish capsule that caters to the youthful footwear-obsessed segment of society. Thus, the denim fashion collection is riddled with silhouettes that evoke a minimalist 90s-style aesthetic and enable the modern streetwear vision to thrive.
Key designs in the Fall/Winter 2018 collection include the Hi-Ball Roll and the Lo-Ball Stack Taper jeans. While the former is a cropped silhouette with a narrow ankle, the latter boasts an extra long inseam. Both models are specifically designed to show off a pair of fresh kicks.
Why This Trend Is Growing
- Contemporary Streetwear
- Opportunity to create modern and sleek fashion collections that cater to the urban youth obsessed with streetwear and sneaker culture.
- Minimalist 90s-style Aesthetic
- Opportunity to design denim fashion collections with silhouettes that evoke a minimalist 90s-style aesthetic, appealing to the current fashion trends.
- Youthful Footwear-obsessed Segment
- Opportunity to target the youthful consumer segment who are obsessed with fresh kicks and create denim fashion collections that highlight and compliment their footwear choices.
Industries Being Reshaped
- Fashion
- Opportunity for fashion brands to create ultra-contemporary denim fashion collections that cater to the streetwear and sneaker culture enthusiasts.
- Streetwear
- Opportunity for streetwear brands to incorporate a minimalist 90s-style aesthetic into their denim fashion collections.
- Footwear
- Opportunity for footwear brands to collaborate with denim fashion brands and create collections that showcase their fresh kicks.
