DELUXE Spring/Summer 2018 Takes Cues from a Washington Punk Band
The new DELUXE Spring/Summer 2018 collection plays with the balance of formal apparel and casual wear by blending together tailored and skate looks. The Japanese label draws inspiration from a punk band based in Washington D.C., Bad Brains. The band embodies a laid-back, relaxed aesthetics and it is represented through the silhouettes such as spread collar shirts, light oversized trench coats, cropped work coats and t-shirts.
Bad Brain's slogans, "PMA" and "POSITIVE MENTAL ATTITUDE" are imprinted across the bottom of the outerwear pieces alongside DELUXE's lightning bolt symbols. Some notable details of the DELUXE Spring/Summer 2018 collection include patches and pins such as a "DELUXE2003" embellishment on a t-shirt using Bad Brain's font. DELUXE's admiration for Jamaican ska and reggae makes it way onto the capsule's designs as well through checkerboard designs.
Bad Brain's slogans, "PMA" and "POSITIVE MENTAL ATTITUDE" are imprinted across the bottom of the outerwear pieces alongside DELUXE's lightning bolt symbols. Some notable details of the DELUXE Spring/Summer 2018 collection include patches and pins such as a "DELUXE2003" embellishment on a t-shirt using Bad Brain's font. DELUXE's admiration for Jamaican ska and reggae makes it way onto the capsule's designs as well through checkerboard designs.
Trend Themes
1. Punk-inspired Fashion - Opportunities for fashion companies to create collections inspired by punk music and culture through clothing and accessories.
2. Hybrid Apparel - Opportunities for fashion labels to blend together sartorial and casual wear to create unique looks that cater to different styles.
3. Pop Culture-influenced Designs - Opportunities for fashion brands to draw inspiration from pop culture icons and movements such as punk rock to create new and engaging designs.
Industry Implications
1. Fashion - The fashion industry can look to punk music and culture for inspiration in creating new collections and designs for different consumer demographics.
2. Music Merchandise - The music industry can collaborate with fashion labels to create punk-inspired merchandise that complements their music releases and events.
3. Skateboarding - The skateboarding industry can incorporate punk rock elements into their brand and apparel designs to tap into a diverse and vibrant subculture.
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