Deliverance by Dieux Calms the Skin with CBD, CBG and CBN
Laura McQuarrie — May 14, 2021 — Fashion
Deliverance by Dieux is the brand's first topical skincare product and it harnesses the anti-inflammatory properties of cannabinoids. The lightweight serum contains a Dieux Cannabinoid Complex, made with CBD, CBG and CBN, and there's research that shows how beneficial all of these cannabinoids are for reducing irritation, inflammation and sebum. The product also contains a water lily complex for additional soothing, as well as a tri-peptide complex for firming, and niacinamide for brightening.
The newly launched serum from the brand maintains its commitment to transparency, clinical testing, sustainability and efficacy. "With Deliverance, we want to make a serum that gives you results while being kind to your skin," co-founder and CEO Charlotte Palermino revealed to Byrdie.
The newly launched serum from the brand maintains its commitment to transparency, clinical testing, sustainability and efficacy. "With Deliverance, we want to make a serum that gives you results while being kind to your skin," co-founder and CEO Charlotte Palermino revealed to Byrdie.
Trend Themes
1. Cannabinoid Skincare - The use of cannabinoids such as CBD, CBG and CBN in skincare products to reduce inflammation, irritation, and sebum secretion creates an opportunity for disruptive innovation in the skincare industry.
2. Transparency and Efficacy - Brands that prioritize transparency, efficacy, and clinical testing, such as Deliverance by Dieux, have the opportunity to disrupt the skincare market by building trust with consumers.
3. Sustainable Skincare - Sustainability in skincare, including the use of eco-friendly ingredients and packaging, presents a disruptive innovation opportunity in the beauty industry.
Industry Implications
1. Skincare - The use of cannabinoids in skincare products creates opportunities for disruptive innovation in an established industry that may appeal to consumers seeking natural and effective skincare solutions.
2. Beauty - By prioritizing sustainability, efficacy, and transparency, disruptive innovation opportunities exist for brands in the highly competitive and ever-changing beauty industry.
3. Wellness - With the increasing trend towards natural and plant-based products, the use of cannabinoids in skincare products provides opportunities for disruptive innovation in the wellness industry as consumers seek out holistic solutions for their health and beauty needs.
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